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London is naturally a cool city. By naturally cool, I mean everything is so god damn effortless, while remaining non-pretentious. The bars are cool, the cafes are cool, the shops are mind blowing. So here is a little overview of our favourite in-store experiences that we would highly recommend.


1. Margaret Howell Concept Store

In Marylebone, this store is one that sells books, furniture, homewares and of course, clothing. With the high ceilings, raw wood floorboards and simple yet striking pieces for the home, the entire shop is one you want to move in to.
34 Wigmore St, Marylebone, London W1U 2RS, United Kingdom 
margaret howell

2. Dover Street Market

Dover Street Market is like a fashion museum. It's amazing. From Comme Des Garçons to Loewe, Gucci, Nike and every other incredible textile brand, DSM pulls together all the weird and wonderful pieces from the fashion world that we all dream of wearing but alas, don't have the bank account for...
18-22 Haymarket, London SW1Y 4DG, United Kingdom

3. Goodhood

#girlslovegoodhood is their tag and they are right! Full of streetwear, heritage and a whole downstairs packed full of homewares, it's our #1 favourite in London.
151 Curtain Rd, London EC2A 3QE, United Kingdom

4. Folk

 Divided up into a men's and women's store, Folk clothing sells an array of amazing UK and European brands like Studio Nicholson, Sessun, MHL and their own.

The two stores are a pleasant little hub of clothing and accessories and won't be one to disappoint.


6. Indigo Friends Pop Up

For one week Indigo Friends took over Open As Usual's Store on Hackney Road, Shoreditch. It was an abundance of selvedge denim kimonos, totes and ceramics that were all amazing. When they aren't there, the shop also is home to ethical brand, Story MFG.
188 Hackney Rd, London E2 8JP

7. Nigel Cabourn - The Army Gym

Found on a lovely street alongside Edwin and Real McCoys, Nigel Cabourn's store brings together all his heritage workwear goodness. The shop itself looks like a cool military disposal store filled with khaki overalls, camo jackets and amazing knitwear.
28 Henrietta Street, Covent Garden